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Campaign for first ensemble to promote product
February 20, 2009
By: TOM BRANNA
Editor
Clearasil is searching for crews to battle it out to become the first Clearasil Dance Crew. The brand has partnered with celebrity choreographer Geo to execute a casting call later this month. On Feb. 28, auditions for teams of teens will take place at Icon Dance Complex in Englishtown, NJ from noon to 4 p.m. As the judges narrow down the crews to the top ten, they will then be asked to perform a free style sequence to be named one of the five finalists. The five winning teams will advance...
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